Press pause!

You are just about to finally start but then…

Blockade. You hit the wall. You lost the idea. The motivation is gone. You are feeling uncomfortable. It’s new. It’s different. It’s maybe even a bit weird. Two minutes ago I was the marketing genius and now…nothing.

And what then? You quit? That’s it?

Or you just stop. Press pause?

A big difference!

The true beauty of social media, the beauty of the digital ecosystem, the beauty of marketing as we experience and practice it today is the ability to press pause. To stop.

Try to stop a TV ad. Right now. Try to stop a print ad. Right now. You can’t stop. You need to quit. The old marketing world makes you quit. The new marketing world allows you to stop.

Try to stop a Facebook ad. It’s a matter of a few clicks. A few seconds. You can stop, take the time you’ll need to make things even better and then hit the “Continue” button again. It changes everything! It gives you the opportunity to not only learn faster what works and what doesn’t, but more importantly you can influence the outcome right in the moment of action.

Press pause. Stop. Think. Optimize. Think again. Refine. Continue. Win.

No need to quit.

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