The marketing bucket list

A bucket list by definition is a number of experiences a person hopes to accomplish during their lifetime.

In most cases, it’s a list of things you and I wouldn’t do every day. A parachute jump. Travel to foreign countries. Write a book.

A bucket list can help us capture those plans and realize the dreams we have.

So if we know that such list can push us to do things we usually wouldn’t do, why don’t we set up a marketing bucket list?

A list of all the marketing strategies you always wanted to execute but never did. Maybe you were afraid, too lazy or never saw the need to try something new.

The definition of such marketing bucket list could be “… a number of marketing strategies a brand should execute during their lifetime.”.

A marketing bucket list can be the ultimate tool to help you innovate and implement new strategies.

Start today and set up your marketing bucket list.

Your brand needs some friends

According to science, it takes about 50 hours of socializing to go from someone you barely know to casual friend. In total it takes 200 hours to become a close friend. 200 hours.

What surprises me is how many brands out there try to sell something from the first touchpoint on. They are not even willing to invest one minute in establishing a relationship with their potential customers.

How should that work?

In marketing you have two options

A. Be known as the brand that provides value.

B. Be known as the brand that promises value.

Choosing option A takes courage. Executing is harder than thinking. But this is what differentiates companies seeking sustainable, long-term success from those that prefer talking about short-time profits.

Time to make a decision!

There is no short-cut for social media success

There is no short-cut, growth-hack or fast-track to lasting social media marketing success. I am so tired of all those „experts“ promising an overnight success. They sell you an illusion. A dream. But that’s all. Time to wake up!

The moment of truth usually comes within the first days when you realize that the 500 new fans or followers are everything but interested in what your company does.

They are as fake as the experts that sold you those “tips”.

Forget it. Bury the thought of fast success!

Instead focus on building a community of real people, real fans. Become and stay relevant by creating value. Share content that truly matters. Be honest and consistent. Establish trust by keeping your promises. Always.

Time is not your enemy. It’s the the lack of patience and the willingness to go the extra mile that holds your companies growth back.

The community moment

The moment you realize that social media is more a trust than a direct sales channel, is the moment you will start building a community instead of an audience.

Stop chasing the easy likes

Successful social media marketing should never be about the amount of likes you get.

Most of the likes will never be more than just a number.

But the very few that believe in your vision, share your values, trust you and ultimately become loyal customers are the ones that will grow your business.

Stop chasing the easy likes.

Start establishing a loyal community of real fans.

Six months that matter

In six months from now you will say to your boss, colleague, employee or friend:

A) Look at the competition! I‘ve always told you we should have started doing Facebook-Live for higher engagement, using Instagram-Stories for behind-the-scenes content, getting active on LinkedIn before the ad wave hits, establishing groups for further interaction, talking to more micro-influencers for future collaborations, setting up messenger bots for connecting better with our community, investing more as organic reach continues to decline, keeping an eye on Augmented Reality or at least trying to post on a more regular basis.

B) Look at the competition! I’ve always told you…good we started!

Good news: It’s your choice.

Ignore perfection

Striving for the perfect idea, the perfect image, the perfect wording is holding you back. It keeps you waiting. Waiting for a better idea. But is there a better idea?

What’s perfect for you, isn’t perfect for someone else.

Embrace imperfection. Accept the 95% and execute!

Success pays off

Successful digital marketing also involves celebrating and showcasing success.

But most companies I’ve talked with are either to shy or feel uncomfortable talking about their success stories.

Especially in germany it sadly seems to be a common thing, often considered as being arrogant or showing off.

But the only goal you should have in mind is establishing trust. Trust in your company. Trust in your ability to keep your promises.

We live in a world where 88 % of consumers trust an online review as much as they trust a personal recommendation.

Therefor it’s not only important to motivate you customers to spread the word about your company but also get active yourself showcasing your customers success stories.

It’s what make me trust you. And the more I trust you, the easier I turn into a paying customer.

Be bold, not arrogant. Stay honest, don’t overplay. Show me data, facts and figures. Show real success, don’t show off.

Show me the success your customers have using your product!

Show me the success I will have if I would become your customer!